Framed Winchester "Shoot Them and Avoid Trouble" Ad Print

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  Lot #542  (Sale Order: 539 of 664) 
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Item Description: Translate description
Framed Winchester "Shoot Them and Avoid Trouble" Advertising Print

Originally released in 1908, the advertising print has a visible area about 31 inches wide and 25 inches tall, with a green border painted in a wood grain pattern surrounding a scene of two somewhat stereotypical African-American men and a dog caught off guard when an animal flushed out of a downed tree trunk turns out to be a skunk. The border is marked "WINCHESTER LOADED SHOTGUN CARTRIDGES" at the top, red "W" trademarks on the sides, and the text "SHOOT THEM AND AVOID TROUBLE" along the bottom. The vague phrasing of "them" reportedly created confusion and concern, resulting in many of these prints being recalled and reissued with the border removed, and in the end the majority would be discarded or recycled. Mounted in a glass-fronted frame, 37 inches wide and 31 3/4 tall, with blue matting and textured wood board backing.

Class: Other

Very good, with minor wear and tear concentrated on the edges. The sides of the print have been trimmed to fit the frame, with about half of the "W" lost on each side. The frame is in good order. This is an incredibly rare and fine piece of Winchester advertising history.


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This item is part of Premier Firearms Auction - Day 1
 Friday, May 17, 2024 | 9:00 AM  Central
 
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Framed Winchester "Shoot Them and Avoid Trouble" Ad Print
Framed Winchester "Shoot Them and Avoid Trouble" Ad Print
Lot number: 542
Seller: Rock Island Auction Company
Event: Premier Firearms Auction - Day 1
Ends: Friday, May 17 | 9:00 AM  Central

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